Littleton, MA (August 26, 2019) Hanscom Federal Credit Union, Kiplinger’s Personal Finance magazine's Best Credit Union in America with $1.4 billion in assets, selected Digital Onboarding, Inc., a SaaS technology company that automates the new account activation process and makes it easier for credit unions to promote financial wellness by engaging members with educational resources.
“While direct mail takes days to reach members and phone calls go unanswered, the Digital Onboarding platform helps members adopt digital, account-related services immediately after new accounts are opened,” said Dan Ziniti, SVP and Member Experience Director, Hanscom Federal Credit Union. “The platform also gives us access to rich data and member insights so we can quickly identify and act upon optimization opportunities.”
According to PwC’s 2017 Digital Banking Consumer Survey, 46% of consumers rely exclusively on digital banking channels to manage their accounts. Yet, most financial institutions still rely heavily on traditional, paper-based tactics to promote additional products and services.
“In addition to making it easy for members to enroll in services such as online and mobile banking, direct deposits, and bill pay, Digital Onboarding can also help us fulfill our mission,” Ziniti said. “The platform makes it easy for us to deliver financial tips and educational resources that motivate members to save money and make wiser financial decisions.”
According to the 2018 Financial Capability Study from FINRA Investor Education Foundation, a nonprofit dedicated to financial education and empowerment, almost half of Americans haven’t set aside money to cover expenses for three months. In addition, 37% said they have too much debt.
“Credit unions exist to serve the needs of their members and to promote financial literacy within their communities,” said Ted Brown, CEO, Digital Onboarding, Inc. “I’m thrilled that the Digital Onboarding platform is helping Hanscom Federal Credit Union to fulfill its mission and achieve its business goals.”
About Hanscom Federal Credit Union
Hanscom Federal Credit Union, headquartered at Hanscom Air Force Base, serves over 91,000 members across the country and overseas through 22 branches, over 100,000 service centers and surcharge-free ATMs, 24-hour telephone service, and a web-based branch. The credit union, chosen Best Credit Union in America 2019 by Kiplinger’s Personal Finance Magazine, holds $1.4 billion in assets.
For Hanscom Federal Credit Union media inquiries, contact Dan Ziniti at dziniti@hfcu.org or (781) 698-2198.
About Digital Onboarding Inc.
Digital Onboarding Inc. is a SaaS technology company focused on helping banking customers and credit union members activate their financial services products. Digital Onboarding provides a fully automated new account activation platform that is more efficient and effective than traditional phone calls, emails, direct mail, and print brochures, driving profit by increasing new customer activation rates. For additional information, visit digitalonboarding.com.
For Digital Onboarding media inquiries, contact Laurie McLachlan at laurie@digitalonboarding.com or (617) 921-2916.